Break out of the crowd.
I believe that all businesses, no matter how small, deserve a bespoke brand and website that represents their authentic selves.
Why Sparq exists
For most of design’s history, genuinely custom work has been expensive, slow, and a little intimidating — something reserved for companies with agency budgets. Everyone else has had to settle for a cookie-cutter brand and website. Sparq exists to end that trade-off.
I’ve made the same level of craft and experience reachable for businesses of any size without the agency price tag.
My unfair advantage
I’ve worked at a senior level across every discipline required to create brands and to digitally transform companies. Now I’ve added to that a deep knowledge and understanding of AI technologies, execution methods and tools.
35years
Design judgement — brand, product, UX, interaction, motion, web.
20years
Technical architecture — the systems thinking most designers lack and most technologists can’t pair with taste.
2years
Deep, daily AI orchestration — the workforce that lets one person deliver what used to take a studio.
What makes Sparq different to an agency?
When you work with me you get a partner, not a studio. That means one senior point of contact all the way through, from beginning to end.
You don’t get ‘managed’ by an account exec or passed off to a junior, and nothing is lost in translation.
How can I boast to offer the same as a whole team? Because I’ve created AI systems to augment the expertise I have, taking advantage of AI’s speed and skills guided by my experience and judgement.
Your experience with Sparq will be personal and discreet. A level of service I’ve intentionally crafted that you won’t get at any agency. An awareness and skill honed through working on projects for many high-profile companies and high net worth individuals.
What I believe
Four things, held to
Every website needs a strong reason to exist.
Success is the return on investment, not the artefact. If a thing isn’t earning its place — solving a real problem, doing a real job — it shouldn’t be built at all.
Evidence is more important than your opinion.
Evidence decides, not taste or ego or the loudest voice in the room. That applies to mine as much as anyone’s. A gut feeling is a hypothesis, not a plan.
No A-team, no B-team. Just the one team.
Nobody should be pitched by the seniors and delivered to by the juniors. Clients should have one person, accountable from beginning to end.
Bespoke shouldn’t be a privilege.
Nobody should have to choose between something generic they can afford and something made for them that they can’t.
A conversation about you and your business.
So I can understand what’s working and what isn’t, and we can work out together where the opportunities are.
Book a call