About
A business shouldn’t be penalised for being small.
Everything Sparq does comes out of that one idea.
The problem, twice over
Every company deserves the chance to show customers who it actually is.
To have a personality, and an experience online that puts it in its best light. At the moment that chance gets handed out according to how much money a business has, and whether a London agency thinks it’s worth the time. Neither of those has the first thing to do with how good a company is or what it could become. Being local doesn’t make a company any less professional, and it doesn’t make its opportunities any smaller.
There’s a second problem underneath the first, and it’s one nobody talks about. Nobody has ever explained to most small businesses what a brand actually does for them, or why it’s worth having. So they figure it out as they go along, assuming the whole thing will cost a fortune and that it’s something larger companies do. Meanwhile they’re competing on price against competitors who are every bit as commoditised as they are.
Thirty-five years, and who it’s for now
The names aren’t
the point.
For thirty-five years that experience went to companies big enough to afford it. Banks, supermarkets, broadcasters and big tech companies like Microsoft. Along the way I ran the design team on the NatWest banking app, which won Best Banking App at the British Banking Awards three years in a row.
What matters is that the same thinking is now within reach of much smaller businesses, and most of them assume it isn’t. That’s the reason Sparq exists.
The last few years have gone into learning AI properly, and that’s what brings the work within reach at the smaller end rather than only at the top.
Bespoke shouldn’t be a privilege.
What Sparq believes
Four things, held to
Bespoke shouldn't be a privilege.
Everyone deserves work made personally for them, rather than settling for a cookie-cutter logo and website because doing it properly had been priced out of reach.
Every website needs a strong reason to exist.
A website is a tool for making a business money, so it’s judged on what it returns rather than on how it looks. Most local sites are a presence on the web and nothing more, which is an opportunity going to waste.
Evidence over opinion.
Evidence decides, not taste or ego, and not whoever happens to be loudest in the room. That includes my opinion as much as anyone else’s.
Everyone deserves the A-team.
There’s no bench of senior people to win the work and juniors to do it afterwards. One person carries every project, and it’s me, from the first conversation through to the finished brand and website.
Who this isn’t for
- Anyone who thinks a brand is a cheap logo.
- Anyone who'd rather dictate the process than trust mine.
- Anyone who prefers their opinion to the evidence.
Where it starts
A conversation about you and your business.
So I can understand what’s working and what isn’t, and we can work out together where the opportunities are.