How I price
The number comes from your business, not my calendar.
Charging by the hour means the slower I work the more I earn, and the better I get at the job the less I’m paid for doing it. So I price the outcome instead.
The price is fixed before anything starts.
The price is a fraction of the value
Why not a rate card
What a site is worth
depends on the business it’s attached to.
Two extra jobs a month changes the year for a sole trader. A five percent lift changes the year for a firm of forty.
Both sites might take similar work to build and be worth completely different sums, so charging the same for each would mean one of them overpays while the other gets sold less than their business could justify.
I work with local businesses of every kind: trades, shops, salons, cafes, pubs and restaurants, dental and medical practices, solicitors, estate agents and other professional services. The businesses differ; the principle doesn’t.
Before we talk price, we work out what a website is worth to your business.
Working out the number
Three steps, no meter running
- 01
A conversation about your business first.
Where your work comes from now, what a customer is worth to you over the time they stay, and what's stopping more of them arriving. You know all of this already. Most people are quietly surprised by their own figures once they're on one page.
- 02
Then an estimate of what the site could bring in.
Built from your numbers rather than mine. I'd rather it came out conservative than flattering, because an estimate you don't believe is no use to either of us.
- 03
Then a fixed price, in writing, before anything starts.
A fraction of what the site stands to earn, shown next to the estimate it came from. It doesn't move unless you change what you've asked for.
You’ll always see the price alongside the estimate it came from, so you can judge for yourself whether it stacks up.
It depends what
the opportunity is
You’ll see options rather than a single take-it-or-leave-it quote, and which ones are on the table depends entirely on what your figures support.
A solid foundation
The business is trading well, the work arrives through reputation, and the site just needs to stop letting it down. Nothing more is needed, so nothing more is quoted.
Room as it stands
There's obvious room in the business already, with a good share of the enquiries that should be yours going to competitors instead. A different project, carrying a different number.
Built to take weight
The business is placed to grow beyond its current size and the site needs to carry weight it was never built to take. This only goes in front of you when your own figures support it.
Fair questions
Ask anything else on the call
No. The price is fixed and paid. Everything it brings in is yours, this year and every year after.
We adjust it until you believe it. And if the numbers don’t support the project, I’ll tell you rather than talk you into it.
A deposit to begin and the balance on completion. Longer projects get split into agreed stages.
Two sites can take precisely the same hours, one producing a trickle of enquiries and the other changing how the business wins work. The hours are identical. What you end up with isn’t.
In one sentence
I work out what a website is worth to your business, agree a fixed price that’s a fraction of that, and everything it earns after that is yours.
The first conversation is free, and you’ll leave knowing your numbers whether or not you work with me.